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NEIL CORNISH Staff Writer. Daily Press [Newport News, Va] 19 Dec 1990: B7.
Four stores at Newmarket Fair have announced they will not renew their leases when they expire at the end of the year.
B. Dalton Bookseller, Frederick’s of Hollywood, Butler’s Shoe Store and Dutch Maid Donut Shop will leave the mall next year, said Deborah Moreau, who manages the mall for owner Goodman Segar Hogan.
Moreau said most of the stores had told her last spring they did not plan to renew their leases. She said she is negotiating with prospective new tenants, whom she did not identify.
Lesley Mellor, B. Dalton manager, said the store will close Jan. 10. Officials with Butler’s corporate office in Atlanta declined comment concerning the store closing. Frederick’s store manager also declined to comment on the closing.
Goodman Segar Hogan spent $9 million to renovate Newmarket Fair, originally Newmarket North, to keep up with the newly refurbished Coliseum Mall in Hampton and the newer Patrick Henry Mall in Newport News. Merchants waited 10 months while work crews completed the facelift, which included the addition of a food court, carousel and skylighting. The food court has not yet opened.
Moreau said a number of the mall’s merchants will be undergoing store renovations and relocations in coming months as Newmarket Fair tries to improve its tenant mix. Fine’s Men Shop and The Athlete’s Foot have renovations scheduled, and a new arcade, Tilt, will soon be opening upstairs near the carousel.
The mall is still looking for men’s and women’s ready-to-wear stores as tenants, Moreau said, as well as a children’s store and specialty gift store. A sporting goods store is also planned for the mall, she said.
Moreau said its not surprising to see some turnover in a property as old as Newmarket Fair, which opened in 1975. One of its main anchor stores, Miller & Rhoads, went out of business at the start of this year. She said the defection of four smaller stores would not reflect negatively on the mall’s attractiveness to merchants nor would it place a financial strain on the mall.
In some respects the vacancies may help the mall, she said, noting that Butler’s departure will leave one fewer shoe store at Newmarket, which has 10 others.
Staff photo (b&w) by JOE FUDGE The departure of Butler’s Shoe Store next year still will leave Newmarket Fair with 10 other shoe stores. Mug (b&w) of Deborah Moreau
Copyright Chicago Tribune Co. Dec 19, 1990