That Mall is sick and that Store is dead!

October 4, 2010

New Belk Logo

Filed under: belk,signs,then & now — Anita @ 12:10 am

Oh dang that looks a lot better than what they’ve been using for the past billion years.


//edit, 10/11/10//


Found this on facebook:




  1. i saw it linked at and it’s a good logo ‘cept one tiny little issue , you do rememeber that belk does have stores that are not in the south so that’s gonna cause some issues i think there’s 1 or 2 of the belk stores north of the mason dixon line so the new tag line of it being “the store of the south” and i’m paraphrasing of course but it’s a good logo

    Comment by kris devereux — October 5, 2010 @ 8:33 pm | Reply

  2. Yes. A very good logo. However, I’m interested to see how long it will take Belk Corporation to transition in-store signage, materials, credit cards, names tags, etc. to the new one.

    Comment by Clinton F. — October 28, 2010 @ 5:33 pm | Reply

  3. Its bad when the first thing it makes me think of is BP.

    Or a grocery store logo.. or …idk..

    It is not something I can say I like, anyway. To me, it tends to cheapify what I always thought was an upscale and elegant store when I was a child. The (old) logo reflected that. This new logo is flimsy and weak with its sans serif skinny font that has one wondering “What is a B Elk?” Maybe that is what they are going for now…idk. It sure does not make me think of perfume counters or Aigner handbags.

    Comment by Ryan — November 7, 2010 @ 12:03 pm | Reply

    • The logo kinds of reminds me a bit of the Secret deodorant symbol as well.

      Comment by Jacob — November 24, 2010 @ 9:42 am | Reply

  4. The old logo may have been pretty dated, but I’m not sure this is the best choice they made with the design, though.

    Comment by Jacob — November 16, 2010 @ 12:47 pm | Reply

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