That Mall is sick and that Store is dead!

March 31, 2007

Newmarket North Mall Opening Day ads & articles (March 26, 1975, July 30, 1975)

Filed under: dead chains,newmarket fair mall,newspaper clippings — Anita @ 2:55 am


.pdf of articles and ads from opening day, March 25, 1975

//edit, April 18, 2020//

I can now find clearer versions of these old Daily Press microfilms by using ProQuest and my Newport News library card. I also replaced anything that had the Photobucket Watermark on it.


A better scan of that Sears opening day ad … nice exterior shot of Sears here. This Sears and the Picadilly Cafeteria are the only store stores remaining at the mall since everything else is offices.

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Miller & Rhoads lasted until the fall of 1989. This building is now home to Verizon.


(when it was Bell Atlantic in the late 90s–photo was found on the old Virginia film website)


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You guys, Hickory Farms is fond of cheese! This place remained the same until it closed down in I’m guessing 1994.

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Sneak preview evening, March 24, 1975.

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Opening Day, 3/26/1975.

Phase II grand opening, July 30, 1975:


newmarket july 1


“Project Manager Resolves Problems”. Also includes a photo of Westfields Jewelers — this article was from later on in 1975 when Leggett opened and phase II of the mall opened.

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(article) (part 2)

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I absolutely hate this headline.

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A store being ok with leaving kids in a store while you go shopping would never fly today! Thankfully….


  1. Thanks for the cool articles & images.

    While I rarely stepped into the Leggett store, it was interesting to see that big central space again and to read that write-up.

    Maybe I don’t read the papers anymore but that Leggett article seemed fairly detailed and (as recent history, I guess) interesting for coverage of a store opening. Whether it was general economic boosterism, ad space quid pro quo or a writer making the best out of soft news, behind a store I had scarcely walked into (except to find my mom) was a story of these people preparing & pulling it all together. I don’t exactly recall the boys’ section (pop culture reference here: Bart Simpson being dragged to Wee Monsieur) decorated with the timbers from an old Gloucester barn. I do recall leisure suits, but it’s a repressed memory not specific to Leggett circa ’75.

    Other signs of the times are the mentions of the ongoing recession and keeping the Leggett stores open in downtown Hampton & Newport News. The latter seems particularly long ago & far away now that so much area retail has moved west and Leggett is now office space.

    Curious, I googled the writer of the article, R. D. Heldenfels. I’m think I found him here:

    If so, here’s a recent example of his handiwork, a review of the movie Blades of Glory:

    Yes, he has a blog:

    And like most journalists these days, he has an email address where one might reach him and perhaps pick his brain on the days of wine & Leggett:

    I would guess the Daily Press may’ve been his out-of-college gig or pretty early on in his career.

    Thanks yet again.

    Comment by Kevin Seward — March 31, 2007 @ 4:22 pm | Reply

  2. I assume that all of these articles were in a separate section of the Daily Press? I don’t know if the section contained a disclaimer, but the Richmond Times-Dispatch still puts out sections like this but with the disclaimer that the content was prepared by the advertising department. SUch disclaimers weren’t necessarily used in 1975, however.

    So the answer to Kevin’s speculation is probably that the Daily Press cobbled together a couple of soft news articles (“Project Manager Solves Problems”) along with what are basically press releases rewritten to appear more like news stories (Hickory Farms article), with the whole package being underwritten by the mall and its merchants as advertising.

    Comment by Dave McGrann — April 2, 2007 @ 10:39 am | Reply

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