That Mall is sick and that Store is dead!

January 6, 2007

Holiday Parade Marks Transition of Coliseum Mall to Peninsula Town Center

Filed under: "coliseum mall",Christmas — Anita @ 6:14 am

{this is old, I know}

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{If anybody has one of these Christmas Ornaments and they don’t want it, I’d be your best friend “foreverz”}

Even the Chick-Fil-A cows were on hand to celebrate the final Holiday Parade at Coliseum Mall, a milestone that in many ways marks the transition to The Peninsula Town Center, a $200 million mixed-use redevelopment of the vintage enclosed mall in Hampton, Va.

The cows served as Grand Marshals of the 7th annual event, which was held on Nov. 18 and attracted a crowd of more than 12,000 people. In addition to the Chick-Fil-A cows, the parade was attended by Santa Claus, festive floats, marching bands and other entertainment.

“We know that the community loves the parade in its existing form, and the parade will be bigger and better when it returns,” says Raymond Tripp, General Manager of Coliseum Mall and the forthcoming Peninsula Town Center that will take its place. “And this is symbolic of the larger transition taking place. Area residents love the Coliseum Mall, and we recognize that, but they will love even more the bigger and better Peninsula Town Center when it opens in 2008.”

To commemorate the holiday event, Coliseum Mall designed and produced a holiday ornament that features the original Coliseum Mall logo from 1973 on one side and the current Coliseum Mall logo on the other .

The 2006 Holiday Parade at the Coliseum Mall paraded down Hampton Roads Center Parkway to Coliseum Drive and ended on Von Shilling Drive. The parade went through the construction site for The Peninsula Town Center, which consists of two phases, including the pad for a new J.C. Penney’s store. This week, Steiner expects to deliver that pad to the department store chain, which will likely begin construction of its store soon after the pad is delivered.

In addition to the pad site work, Steiner + Associates began demolition of one wing of the mall in early September. About 25 percent of the existing mall has been demolished to make way for the new town center, which will encompass 800,000 square feet of retail and restaurants, 100,000 square feet of office space, and 150,000 square feet of residential space, situated around a town square. “Our goal is to actually blend into the community as it revitalizes itself around Peninsula Town Center,” Tripp notes. “We’ve taken great pains to extend the street network to and through our project so the community parks and public space within the center will anchor the project.”

The Peninsula’s public space will eventually house the Annual Holiday Parade, Tripp says. “We expect that the Center will be the hub for the community, where the Christmas tree and Santa Claus will entertain shoppers and residents for many years to come .”

(originally posted here)

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