That Mall is sick and that Store is dead!

September 26, 2005

Someone Hand KMart The Last Nail

Filed under: commercials,store profiles — Anita @ 10:52 pm

I had a thought, I hope I don’t offend anybody.

I’m sure everybody here has seen the new KMart ads with the country song, “I F_o_u_n_d L_o_v_e At A K_M_a_r_t S_t_o_r_e” (I garbled up the title of the song so I won’t get burned at the stake by fans of that song googleing it) song in the background, right? Does anybody think that this is the last nail in the coffin for KMart? Do you think that using a country song and country line dancing in their ads just drills in people’s heads the stereotype that only bumpkins shop at KMart even more? It seems that KMart is going in the wrong direction in trying to “woo” customers back into their stores.

I won’t step in KMart because the stores out here are just junky. (Newport News and Hampton, VA). I’m sure Hampton only gets about 20 customers a day.

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2 Comments »

  1. I don’t think this campaign will do much to hurt them.

    Comment by Steven Swain — September 26, 2005 @ 11:51 pm | Reply

  2. Around here (DC area) it’s mostly immigrants who shop at K-Mart.

    Comment by Wade — October 30, 2005 @ 8:00 pm | Reply


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